TAG facepaint has vibrant colors and excellent coverage that wont smear. Even lighter colors show very well even when over darker colors. TAG facepaint has a wax base, so your face painting design flexes with movement instead of cracking. TAG is a very soft creamy face paint and needs less water to activate and remains colorful and comfortable to wear. TAG regular face paint is hypoallergenic and made with non-toxic, USFDA approved with skin safe ingredients.